help with sales and marketing…, free gift advice please?
im an avon representavive, i dont have territory, and i post my brocures out in letter boxes in my local area, i have advertised a free surpise gift with their order, what gift should i put in, if you were buying avon, and was expecting a gift, what things would you like, what would impress you want to return to the rep in future, what else can i do to achieve more orders, many thanks, michelle.
im a new rep and just starting out, and i want to give a godd impression, please help any more tips i can use
*good impression*
my mum used to do it years ago, im not out to make enough money to live on or anything, i hsve plenty to live on, i really enjoyed working with my mum with avon, so i decided to do it myself, im not out to make stacks of cash, just looking to do it in my spare time cos its something i enjoy
i had thought about it, i was going to put samples in but then i changed my mind, wanted to give something better than just a sample
For me personally, a free gift like a pedicure or manicure at a local beauticians would appeal to me as it’s something I wouldn’t normally splash out on myself. I’m guessing these are between £12 – £20 depending on where you go? So for this you would have to have a minimum order value in order for them to receive their free gift as you need to make it viable.
Transform your sales letters (all by yourself) with the Mega Doodle Pack from PDA Marketing
Bright like neon attracts business anywhere. Inexpensive to use, and saves lots of money compared to Neon signs. Can set the sign to FLASH to draw more attention, or set to remain SOLID….
Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect’s attention. With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes: Lists of power words and phrases Editing and revis…
A direct mail piece can have extraordinary positive results for a business, or be a waste of money. Time spent learning to write letters that [Italics] sell might be one of the best business investments that it is possible to make. Drayton Bird, an acknowledged expert on writing sales letters, takes the reader through the necessary stages from planning, through gathering information about the prod…
IN MARKETING What is the main difference between “pathetic” and “profitable?” A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it’s for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headli…
Writing A Cover Letter That Has Everything You Need To Rise Above The Rest
Your cover letter should not just be seen as an introduction to your resume. You mustn’t rely too much on the content of your resume to get you the job you need. Sure you have all the qualifications that the job requires, but so does tens or maybe hundreds of others.
What you need is a good cover letter that attracts the attention of the reader right away and guides his or her attention properly to your resume. Before even having the chance to read your resume, your cover letter should already create a mindset. The reader or the hiring manager should already be thinking about you as a good candidate.
But basically a cover letter should accomplish a lot of things, here are some of them:
• Your cover letter should explain the reason why you are sending them your resume. It should specify the position that you are applying for. Sending a resume without a cover letter is a big no-no. Your cover letter will specify what it is that you indeed want, what you look forward to and what your intentions are. And also, it will show why you are the best person for the position.
• Your cover letter should be able to communicate well with the reader. It should be well organized, well written and error free. This will show that you are a professional and you have the goods that they need and want.
• Your cover letter should inform them where you learned about the vacant position or where you have learned about them. If someone recommended the job to you, then it is appropriate that you mention the name. Companies spend money on marketing and advertising, they want to know which reached you.
• Your cover letter should entice its reader to move on to your resume after reading your cover letter. Since your cover letter will come first, it will shape the impression of the reader about you. If you seem interesting and you have what they need, they would be more serious in looking and reading at your resume.
• Your cover letter should showcase your personality. It should show what kind of a person you are. Of course you will want to put your best foot forward. So tell them about your strengths and your weaknesses, and how they will be able to help the company.
• Your cover letter should highlight your abilities and skills. This will give the reader the chance to weigh you. If you indeed is the right person that the position needs. Be specific, showcase your background that fits the bill of the position.
• Most importantly, your cover letter should indicate how serious you are about the job. It should show that you want the job and you are willing to take it.
Making a cover letter that connotes professionalism and the ability to do what is needed is your edge among the others. You may all be qualified but writing a cover letter that will make you shine will make you rise above the rest.
Take the time to write and rewrite your cover letter until perfection. Evaluate yourself and see what needs to be included. Remember to keep your cover letter short and specific, your resume should just be able to explain the rest.
About the Author
Mario Churchill is the President of CareerJimmy and author of “Amazing Cover Letter
Creator.” Visit him at: http://www.amazing-cover-letters.com for your “instant” cover letters
today.
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In 1929, just after the Wall Street crash, Henry Luce launched Fortune. This is a look back through the magazine, whose articles reflect the culture and economics of America. The art-style changed from art-nouveau to a more industrial, mechanical mood; hand-painted covers were substituted by photographic covers….
Examines Fields Of Advertising Employment, Advertising Letters, House Publications, Technical And Trade Paper Advertising, Mail-Order Advertising, Law An Advertising Man Should Know, And How To Enter The Practical Field.
Examines Fields Of Advertising Employment, Advertising Letters, House Publications, Technical And Trade Paper Advertising, Mail-Order Advertising, Law An Advertising Man Should Know, And How To Enter The Practical Field.
If you want people to buy your products you have to advertise. Unfortunately, there’s no getting around that fact. Like it or not, advertising is a necessary evil.
The key to print advertising is the right people seeing your ad and responding. However, your ad has a far greater chance of succeeding if your headline is strong.
How important is a strong headline?
If your headline is weak, no one will read your ad and it will fail. It’s as simple as that.
“The Father of Advertising,” legendary copywriter David Olgivy once said, “Five times as many people read your headlines as do your actual copy.”
Whether or not he’s right about the actual percentage isn’t important. What is important is that your headline is the first thing people see, so you’d better get it right.
So what exactly does getting it right mean?
What makes a good headline?
Before you can write a good headline, you first have to understand what the job of a headline is. The number one job of a headline is to get the readers attention – period.
Now there are a number of ways that you can do this. I personally like to direct my headlines toward a specific audience. I find that to be the most effective method.
However, for this method to work, you have to understand your target market. You have to know your audience.
Now being the owner of a marketing blog, I know for a fact that advertisers are always interested in writing better headlines. How do I know this? Market research.
Always, Always, Always research your market! That can be your edge over your competition.
Anyway, back to the topic at hand. My target audience for this article are advertisers interested in learning how to write better headlines. So in my headline I focused on my target audience, “advertisers” and what my audience wants, “to write better headlines.” Hence the headline:
“Advertisers: Learn How To Write Better Headlines”
Now only testing will tell for sure. But my experience tells me that’s a strong headline and would be successful.
Now I simplified the writing process here for the sake of brevity. But you’ll more than likely have to write dozens of headlines for each of your ads before you come up with something you like – something that’s going to be effective. It’s all part of the process.
For me personally, my best headlines are usually the ones that sort of just pop into my head. But generally speaking, you’re better off writing a bunch of headlines, until you end up with your strongest one.
So how will you determine which is your strongest headline?
Show your headlines to your friends and family. Get their opinions. Also, if you’re a member of a small business forum, show your headlines to forum members to get their feedback.
Ready to see me write another headline? Let’s do it.
Suppose I owned a pet grooming shop. Now since I already did my market research, I know that most pet owners like to pamper their pets. So I’m sure that I would get a pet owners attention with a headline like this:
“Pet Owners: We’ll Pamper Your Pet Like It Belonged To Oprah!”
Now let’s discuss the fundamentals for a second. My target audience for this ad are pet owners. So in my headline I targeted my audience by using the words, “pet owners” and I gave my audience what they want by using the word “pamper.”
Let me explain what else I did. I used the name of a famous celebrity in my headline, which is always guaranteed to get attention. Remember what I said earlier. The number one job of a headline is to get the readers attention.
But I also did something else. I brought emotion into the mix. In my headline, I told readers that my pet grooming shop would “treat their pets like royalty!” And while I didn’t use those exact words, the implication is there.
That headline has strong emotional appeal. After all, what loving pet owner doesn’t want their pet treated special, right?
By the way, emotional appeals are very powerful in headlines. So use them as often as possible.
So are you starting to understand this headline writing thing yet?
Well, let’s write one more to make sure.
Suppose I owned a pizza shop. Again, start with the fundamentals. My target for this ad is a general audience. After all, nearly everyone eats pizza.
But despite that fact, I’m still going to target my audience by using the word, “pizza” in my headline
Now this one’s a little trickier because pizza ads are a dime a dozen.
So I need to do something to make my headline different – to stand out. I’ve decided to give my headline instant credibility by using a feature that is unique to my pizza shop. Here’s the headline I came up with:
“Jackson’s Pizza: Voted the City’s Best Pizza For 10 Straight Years!”
Do you know what the reaction of most people reading that headline would be?
“Wow…voted the city’s best pizza for 10 straight years! It must be good!”
This headline also has strong emotional appeal. Why? Because everyone likes to be associated with a winner. It’s human nature.
Wrapping everything up, I’m going to summarize what it takes to write effective headlines into 5 simple steps:
1. You must know and understand your target audience. Research your market!
2. Target your headline to that audience.
3. Give your audience what they want.
4. Your headline must get the readers attention. Be creative.
5. Use emotional appeal whenever possible. Again, be creative.
One last thing. when writing headlines don’t try to trick or mislead people. Get people’s attention, yes. Be creative, yes.
But above all be honest!
About the Author
David Jackson is a writer and the owner of the Fundamental-Marketing-Blog.com, featuring original articles on the fundamentals of marketing.
An original vintage magazine ad print from the year published. Print ads make unique gift items that can be framed as artwork. Shipped flat un-framed in plastic sleeve with backing board….
An original vintage magazine ad print from the year published. Print ads make unique gift items that can be framed as artwork. Shipped flat un-framed in plastic sleeve with backing board….
An original vintage magazine ad print from the year published. Print ads make unique gift items that can be framed as artwork. Shipped flat un-framed in plastic sleeve with backing board….
A glorious old beer film! Made by the Pabst Brewing Company, this film was used to train their managers and distributors how to sell more beer. The animation is top-quality for the time period, and the acting is campy and delightfully awful. They first show the different types of advertising that the Pabst Company was flooding the market with, including billboards, magazine ads, and more. Most exc…
A theoretical defense of advertising, this book is based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It presents the foundations of advertising to be reason, ethical egoism, and laissez-faire capitalism, and its theme is that the so-called social and economic criticisms of advertising are false because they are based on an unrealistic philosophic and economic world view. The author defends advertising because it appeals to the self-interest of consumers and promotes profit-making gains for capitalists.
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today’s advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal—meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion works that is suitable for graduate and undergraduate courses yet still addresses topics of current interest to specialists. Supplementing the volume are practical and theoretical approaches to the construction and analysis of rhetorical messages and brief and readable examples from popular culture, academic discourse, politics, and the verbal arts. Killingsworth draws on close readings of primary texts in the field, referencing theorists to clarify concepts, while he decodes many of the basic theoretical constructs common to an understanding of identification. Beginning with examples of the model of appeals in social criticism, popular film, and advertising, he covers in subsequent chapters appeals to time, place, the body, gender, and race. Additional chapters cover the use of common tropes and rhetorical narrative, and each chapter begins with definitions of key concepts.
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis’s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book."–Alan G. Sawyer, University of FloridaEffective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as:* Advertising has a powerful influence on consumers and often generates consumer need * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable reference for professionals and researchers working in these fields.
Bright like neon attracts business anywhere. Inexpensive to use, and saves lots of money compared to Neon signs. Can set the sign to FLASH to draw more attention, or set to remain SOLID….
Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect’s attention. With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes: Lists of power words and phrases Editing and revis…
A direct mail piece can have extraordinary positive results for a business, or be a waste of money. Time spent learning to write letters that [Italics] sell might be one of the best business investments that it is possible to make. Drayton Bird, an acknowledged expert on writing sales letters, takes the reader through the necessary stages from planning, through gathering information about the prod…
IN MARKETING What is the main difference between “pathetic” and “profitable?” A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it’s for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headli…
